Relationship Marketing
Streamlining Recruitment for a Strengthened Team
SERVICES:
- Recruiting Services (Permanent Placement)
The Situation
Situation, Key Issues & Service Logistics
Marigold’s transformation introduced a high-stakes mix of integration and operational demands. Disparate HR and payroll systems had to be rationalized into one Workday environment while maintaining controls, compliance, and day-to-day continuity. That pressure landed on a lean team already managing concurrent projects and urgent needs.
In August 2022, Marigold attended Workday® Rising and connected with a Syssero client who recommended Syssero after hearing about Marigold’s challenges. Frustrated by the inefficiency of traditional hiring platforms—high volume, low fit—Marigold engaged Syssero to streamline Workday-focused recruiting and access talent that could contribute immediately.
Syssero’s recruiting approach delivered several highly qualified Workday candidates within one week of the initial request. This reduced the burden of broad resume screening and helped Marigold fill the need quickly with the right level of expertise.
As Marigold’s roadmap expanded, the engagement grew beyond the first placement. Syssero supported Marigold with an additional permanent hire and four ad hoc roles to cover critical initiatives across Absence, Recruiting, Integrations, Workday SMEs, and permanent HR Partner support to help guide Workday strategy.
The Outcome
Outcomes & Impacts
- Faster hiring timelines, with several qualified Workday professionals delivered within days of the initial request—supporting
an estimated ~30% reduction in average recruitment time. - Reduced strain on a lean internal team by supplementing capacity during a period of rapid growth and system complexity.
- Expanded Workday coverage across Absence, Recruiting, Integrations, and SME support, aligned to evolving project needs.
- Greater confidence and continuity during payroll and HR system consolidation within a single Workday tenant.
Conclusion
What began as an urgent need for Workday-specific talent evolved into a trusted partnership. By delivering specialized
expertise quickly and scaling support as requirements grew, Syssero helped Marigold stabilize critical Workday efforts,
reduce hiring friction, and build internal capacity during a pivotal period of change—laying a strong foundation for
continued growth.
Overview
Marigold Marketing, born from the merger of Emma, Deliver, Campaign Monitor, and GetFeedback, offers a unique approach
to relationship marketing. Trusted by more than 40,000 global businesses, Marigold combines technology and expertise
to help organizations drive growth from customer acquisition to long-term loyalty.
As Marigold scaled, the organization rapidly expanded through 567 acquisitions over five years. Within the first year
of the merger, Marigold also moved toward Workday® as a centralized HR tracking and payroll solution. The combination
of rapid acquisitions and a major platform transition created immediate complexity across their Workday tenant—especially
as legacy HR and payroll systems from acquired companies needed to be unified without compromising payroll accuracy.
With a slim internal Workday team stretched across competing priorities, Marigold needed specialized Workday expertise
quickly—without the drag of traditional hiring channels.
“When we engaged with Syssero, we immediately got better candidates which were more pointed to exactly
Virginia Grayson Sr. Director, People Operations
what we needed, had a more well-rounded experience, and were much better compared to LinkedIn. It was
significantly better to pair with Syssero who could bring us 5-6 strong candidates versus having to sift
through hundreds.”
Marigold